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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... excited to launch our app, as it will enable businesses and media to access the latest intelligence ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ... Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ... apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

By Mark Banham, 08 July 10, 12:45

BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want ... minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ... of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ... , Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

.co.uk, the Talk Talk members forum and sales site. Chakkara will be part of Talk Talk s media team spearheaded by Max Alexander. He joins from the BBC where he was general manager of future media and instrumental ... , the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ... to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...

Facebook overhauls privacy settings... again

By Ben Bold, 27 May 10, 09:50

on the social media site. ... concerns, we're responding". In recent months, Facebook has been condemned by the media and online ... your personal information with our advertisers." Read all the details on Brand Republic's digital ...

Digital Work: From brief to browser

13 May 10, 12:00

A collection of digital case studies. ... this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... for Monopoly fans to design their own building using Google SketchUp. A social media initiative was launched ...