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Toyota launches digital teaser campaign for its latest sports car
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
EDF adds brand character to Olympics reward-scheme push
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Adwatch (May 16) Top 20 recall: Bird's Eye
, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Industry view: Is easyJet's marketing makeover working?
-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ... to reposition the airline - as an agency of one of the competitors [Flybe] we would look at those ads and say ...
Hovis launches British Farmers Loaf with £3.5m marketing push
in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...
Adwatch (May 2) Top 20 recall: Florette
(May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...
Adwatch (May 2) Top 20 recall: Audi
Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ... 11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...
Tesco mimics Waitrose with Everyday Value range push
" and directs customers to the products' microsite . The agency behind the campaign, The Red Brick Road ...
Adwatch (April 18 ) Top 20 recall: Lynx
of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ... Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ... Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ...
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