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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... brands, agencies and media we have never been more united or in a better place to prove our value ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

at design agency JKR. 'There's a distinctly British sensibility. We have charm and wit and a craftsmanship ... company stable and helps it adapt to changing environments. The role of the design agency has also changed, says Ian Noble, managing director at communications agency Lionhouse Creative. 'It used ...

Embracing social business design

18 April 12, 12:00

in the digital era. ... digital native. They attract and amuse and reward their 'friends'; they enlist their advice, listen and learn; they respond, where necessary, in real time. They make it all look easy. Digital master class There are no shortcuts to digital enlightenment, though some routes are better than others. Last September, we took a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

, and also improving the service that we provide. That they have done this is borne out by our agency satisfaction surveys. For example, in 2008, 57% of our agency clients said that we served agencies well ... on the website. - One of the biggest complaints agencies have about Clearcast is the amount of time it takes ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q ... by our partners not just agencies, but we consider suppliers and media and digital companies our ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... of figures. It might have been an estimate, but remember the Old Spice campaign was not just digital. It also ...