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EDF adds brand character to Olympics reward-scheme push
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Non-sponsor brands ramp up pre-Olympics sports marketing
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Amex rolls out first SMS-interactive billboard
The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...
Unilever tops 2012 Marketing Society Awards nominations
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Pepsi unveils first global campaign
the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ... is an interactive digital platform. ...
Air New Zealand gives consumers cashback for social media plugs
Hasselhoff . The "Share and Earn" trial has been created in partnership with marketing agency Digital ... digital marketing campaign created by Albion, which includes an interactive element allowing consumers ...
Audi presents brand manifesto in global campaign
The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...
Barclays uses 'angry boy' viral to push Pingit app
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...
Bulmers launches Perfect Pint AR activity
The campaign, created by agency Space, features predominantly in the on-trade market, with AR markers appearing on drip mats, point-of-sale posters and window vinyls across 10,000 pubs in the UK. Consumers who download the Bulmers app and point handsets at the AR markers will see their pint become ...
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