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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ... remit to enhance its digital offering; David Parslow is group head of brand development. Ashmore has ... ending 31 March, dropping to 1.61bn, on the back of digital directory revenue falling 11% to 327m ...

IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

the same year. Two years later, it appointed Grand Union as its first digital creative agency of record ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton ... for the company, with new marketing drives and various digital innovation projects in the pipeline. "Mark ... Wine hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

"it's print quality resolution and typography on a digital device". The more powerful processor ... how this plays out. Jamie Jouning, digital director, Cond Nast Digital UK Anything that presents digital content in better ways to consumers is undoubtedly a step in the right direction ...