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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital ... YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital ... . Alexandre Fourtoy, Uefa 's director of communications, said: "This is going to be a true digital festival ... final festivities by using a range of digital platforms that are easy to use and interact with. "We ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...

We'll Call You - Digital UK

18 April 12, 09:00

Mole was unaware of the digital switchover, on account of living underground, so news of BBC Two ... Mktg Hello. Can I speak to someone about the digital switchover? Digital UK Yes, you can ... told that I'm losing coverage of BBC Two. I had no idea any of this was happening. Digital UK Yes ... Freeview box but I've heard people have had trouble converting to digital. Is this something you've had ...

Rachel's to launch digital Kitchen Moments drive

By Sarah Shearman, 05 April 12, 08:48

Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen ... The campaign, launching next week, is part of the brand's overarching 'Moments' strategy, which aims to position it as a lifestyle brand. The digital activity, created by Haygarth, is centred around a Facebook app and also includes an e-newsletter and new brand website, which will feature ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

The growth of digital marketing spend in the UK has accelerated to its highest level in five years ... driven "by big brand advertisers realising that digital is not just about click-though, and they can ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ...

Google marketer Felten notes 'TV works well with digital'

By Sarah Shearman, 28 March 12, 12:45

TV works well with online advertising, although digital remains at the heart of Google's marketing ... major UK ad campaign for its Google+ product, Felten said the digital giant is hoping to replicate ... -of-mouth and digital activity in its first decade, rather than traditional media advertising, but this has gradually ... on to stress that even the latest campaign for Google+ has "digital at its heart". In a similar way ...