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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... . Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

clients,' says Susan Howstan, director at Direct Recruitment, which specialises in direct and digital ... with Mahatma Gandhi in the Hindu Kush. Koko Digital @kokodigital You don't have to lie on your CV if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

that marketers and their agencies could do worse than follow. If you need to undertake a brand architecture ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

The quickest-growing transaction in online digital display happens three times faster than ... and agencies have been waking up to its possibilities. Financial services brands such as Allianz have been ... ,' says Martin Kelly, managing partner of Infectious Media, an agency specialising in the medium. 'It puts ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...