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Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

. As people engage more with brands through digital and social media, we re confident that introducing a new ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. From iPads to social platforms, their world is one fluid digital space. While the challenge ... rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... at youth marketing agency Livity, the key to marketing to a generation that feels entitled to everything ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... made the running, though, is digital. Free wi-fi is in all branches, and in partnership with Apple ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

Digital, which will give fans the chance to transform themselves into a werewolf, via an app called ... to split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach ...