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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France ... this year that aimed to bring the Alps to London . A new global digital platform, www ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

Stella Artois' 4.5% Cidre brand launched in the UK in February last year , supported by a "double digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois." The pear variant will feature within a new integrated marketing campaign for Stella Artois Cidre ...