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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency ... agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

and emerging digital platforms ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ... single banner and direction." London Partners is the promotional agency for the capital, created by combining the remits of promotional agencies VisitLondon, ThinkLondon and StudyLondon into one body last ...