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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... . Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ... at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ... remit to enhance its digital offering; David Parslow is group head of brand development. Ashmore has ... ending 31 March, dropping to 1.61bn, on the back of digital directory revenue falling 11% to 327m ...