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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ... at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Clinton-owned Birthdays brand to disappear from high street

By Matthew Chapman, 17 May 12, 09:55

with carrying out a review of the business. Clinton Cards attempted to modernise its business through digital ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...