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EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

may be used by the digital department, the customer service section or marketing, so businesses need a ... and reactions emerge online. Tom Poynter, chief executive of agency Iris Worldwide, argues that brands have ... . Activision worked with social-media monitoring agency Brandwatch to track online buzz around this and other ...