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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ... to reposition the airline - as an agency of one of the competitors [Flybe] we would look at those ads and say ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

, to drive the brand's digital engagement. ... , to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

The company is overhauling its marketing strategy for the summer 2013 period to make its booking process simpler, through a series of digital and direct initiatives. As part of the overhaul, Thomas Cook is revamping its 2013 brochures, which will now include half a million DVDs within their packaging ...