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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve ... to say whether the overhaul of Clubcard would result in any change to its agency roster. EHS Brann ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

, created by design agency BrandMe, will be rolled out across all Foster s marketing material ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ... company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...

Peter Russell joins TBCH as head of data

By Jacob Mathias, 15 July 10, 11:00

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase ... client, consultancy and agency. "We're looking forward to having Peter help us take TBCH to the next ... ." Russell is replacing Angela Livingstone who has moved to sister Omnicon agency Data Science. ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ... apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

By Mark Banham, 08 July 10, 12:45

BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want ... minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ... of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ... , Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...