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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind ... circulations are (with some exceptions) showing decline but digital readership is growing. So the newsbrands ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

as its global agency. ... The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... with our magazines in print and online, to complement digital analytics. The results of a Glamour ...