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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

in the marketing industry over the past three years. ... marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , however, go straight to the heart of the matter without marketing and advertising to drive our ... shows marketing budgets up for a third successive quarter. The AA s own figures, published last month ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... /Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

. It is manufactured in the UK, and, according to Adam Sykes, its general manager of brand communication marketing ... -up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... biggest UK adspend to date. Graham Dicken, EMEA marketing manager at New Balance, says: 'Our lead story ...

Embracing social business design

18 April 12, 12:00

in the digital era. ... . Likewise, if a brand commits to fast-paced content creation for a digital space in which no marketer can ... digital native. They attract and amuse and reward their 'friends'; they enlist their advice, listen and learn; they respond, where necessary, in real time. They make it all look easy. Digital master class ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ... European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

Clearcast helps get advertising on air and keep it there. MD Chris Mundy explains what it does for brands.

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...