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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve ... the change would give consumers 'simpler access and greater choice'. Alison Wright, senior marketing ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British ... , Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ... , created by design agency BrandMe, will be rolled out across all Foster s marketing material ... , Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ... , by establishing its brand in such a mature, competitive market as the UK. With Tune Hotels opening its first ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ... PitchEngine's services. Herzog, chief executive of Zog Media and founder of search engine marketing company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...

Peter Russell joins TBCH as head of data

By Jacob Mathias, 15 July 10, 11:00

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ... SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ...