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Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ... director Jennifer Roebuck , former head of digital and ecommerce at French Connection, joining the company ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

store." The brand is undertaking a PR and digital led marketing drive to promote the products. Hooper, said: "It is all about endorsement when it comes to digital channels and gaining credibility ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e ... Hodgkinson spent two and a half years as digital and financial services director at Asda, where he oversaw Asda.com, Asda Direct and Asda Financial Services. His other high-profile roles have included business development president at EMI and chief executive of Virgin Money. Hodgkinson will replace ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

interacts with human actors. The ad will be supported by press, cinema, outdoor and digital ads. Zenith ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

,000 UK phones boxes near licensed premises as well as on traditional and digital outdoor sites from 7 ... -packs. The charity is also for the first time introducing a Facebook application using digital personas to reinforce ...

LK Bennett to roll out 'real women' campaign

By Nicola Clark, 29 July 10, 01:29

by fashion photographer Anders Overgaard. The above-the-line advertising will be supported by digital ...

Daily Star gets ruthless

By John Reynolds, 16 June 10, 12:00

, a failure to commercialise digital formats and an overreliance on promotions and giveaways have led ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

40m on digital, according to the COI's annual report. The Government has previously stated ...

The Revolution Awards - the 2010 winners in full

By Sarah Johnson, 12 April 10, 02:00

portfolio of the most innovative digital work from across the past year, the judges finally decided ... at Comparethemarket.com shone out as digital marketer of the year after the execution of the company's incredibly ... . While The Revolution Grand Prix, which recognises the best digital work across all disciplines, went ...