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Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

is "short-sighted", according to TBG Digital's chief executive Simon Mansell. ... Digital was one of the first three companies to work with Facebook to become an approved API vendor ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content ... in February . Essence handled the digital media for the campaign. Google unveiled initial plans ...

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

target audience. "The partnership further emphasises our social, media and digital thinking as we ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Google rolls out rival to Apple and Microsoft cloud storage services

By Sarah Shearman, 25 April 12, 10:29

The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free. Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

The growth of digital marketing spend in the UK has accelerated to its highest level in five years ... driven "by big brand advertisers realising that digital is not just about click-though, and they can ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand ... clients better "explore the complex digital world". Elkington said it was "unclear" where ...

ISBA Conference: Work together to get the most out of digital, says Google

By Sarah Shearman, 21 March 12, 01:02

they were getting the most out of digital, by investing in the right "resource and people", which "requires ... such as outdoor and print, to make them digital. He also talked about how the lines were blurring with TV ... shouldn't be seen as a 46-inch iPad "Digital is not online, digital is a part of online ...