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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Embracing social business design

18 April 12, 12:00

in the digital era. ... digital native. They attract and amuse and reward their 'friends'; they enlist their advice, listen and learn; they respond, where necessary, in real time. They make it all look easy. Digital master class There are no shortcuts to digital enlightenment, though some routes are better than others. Last September, we took a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

to apply it to every form of digital, be that search, social media, public relations. And it is a ... of figures. It might have been an estimate, but remember the Old Spice campaign was not just digital. It also included TV TV and digital and public relations over the course of a year. So the point about digital costs ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand. ... The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

and YouTube channel, with digital activity including a YouTube homepage takeover. Kieran Danaher, brand ...

Unilever adopts new global digital strategy for Sure

By Loulla-Mae Eleftheriou-Smith and Sarah Shearman, 21 February 12, 08:30

Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online ... The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...