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EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ... is an interactive digital platform. ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

digital marketing campaign created by Albion, which includes an interactive element allowing consumers ... Hasselhoff . The "Share and Earn" trial has been created in partnership with marketing agency Digital ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director ... logo and the new strapline, 'It's time for Skype'. The outdoor posters, wraps and digital posters ... buses, from today (2 April) for the entire month. For the digital component, Skype is running a ...