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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ... remit to enhance its digital offering; David Parslow is group head of brand development. Ashmore has ... ending 31 March, dropping to 1.61bn, on the back of digital directory revenue falling 11% to 327m ...

IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

the same year. Two years later, it appointed Grand Union as its first digital creative agency of record ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

for the company, with new marketing drives and various digital innovation projects in the pipeline. "Mark ... through digital channels. Laithwaites Wine has a number of UK outlets and is a part of Direct Wines ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

"it's print quality resolution and typography on a digital device". The more powerful processor ... how this plays out. Jamie Jouning, digital director, Cond Nast Digital UK Anything that presents digital content in better ways to consumers is undoubtedly a step in the right direction ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

as a digital channel and stop viewing the platform purely as an extension of mobile. Steve ...

GiffGaff hires former Procter & Gamble marketer Jenkins

By Sarah Shearman and Maisie McCabe, 06 March 12, 08:30

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

, managing director for customers, brands, digital and telephone banking. ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand. ... The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...