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2012: The year of NFC contactless payments?
Amazon does not require the three-digit security code on the back of the card. In the broadcast ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...
Half of UK internet users say online ads worth it for free content
, but they are also wary and understandably confused about the mechanics of digital marketing and privacy ... of the digital industry in the UK . Follow Sarah Shearman on Twitter @Shearmans ...
Trinity Leeds kicks off online hype ahead of 2013 opening
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
Brand Health Check: YouView
appeal when it launches? We asked Nigel Walley, managing director at digital media consultancy ... fever has tired us all out. NIGEL WALLEY, Managing director, Decipher (digital media consultancy ...
McDonald's serves up 'one a day' fizzy drink for kids
Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...
Google showcases professional YouTube content
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content ... in February . Essence handled the digital media for the campaign. Google unveiled initial plans ...
Nike marketing boss attacks 'old' approach to social-media
media channels", claiming too many businesses are failing to add value through digital platforms. ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ...
Non-sponsor brands ramp up pre-Olympics sports marketing
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
Desperate Housewife Eva Longoria becomes face of Sheba
. Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...
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