Search Results for: Digital

Search headlines only Include Brand Republic articles

Results 1 - 10 of 378 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... . Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

clients,' says Susan Howstan, director at Direct Recruitment, which specialises in direct and digital ... with Mahatma Gandhi in the Hindu Kush. Koko Digital @kokodigital You don't have to lie on your CV if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

The quickest-growing transaction in online digital display happens three times faster than ... at The Rubicon Project, says it offers around 14bn impressions a month. 'We are the Sotheby's of digital media ... 's getting to a point where there's saturation. The ROI does not pay off any more. For digital to continue ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. From iPads to social platforms, their world is one fluid digital space. While the challenge ... for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social ... the 'Move to the beat' digital activity allows people to customise the campaign. We take digital really ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... made the running, though, is digital. Free wi-fi is in all branches, and in partnership with Apple ...