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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

media channels", claiming too many businesses are failing to add value through digital platforms. ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

, particularly as mobile was often treated as "experimental" budget. He added it was unlikely to be digital ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

and digital marketing manager at the haircare brand, says that these consumers are 'very demanding' and new ... digital activity, blogs and community,' says Donnelly. The company has launched its own network ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...