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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

Stella Artois' 4.5% Cidre brand launched in the UK in February last year , supported by a "double digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois." The pear variant will feature within a new integrated marketing campaign for Stella Artois Cidre ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

digital prizes, such as Pepsi-branded avatar T-shirts and themes to personalise their home screens, when ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...