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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

recognises that while digital and co-creation will be the default in future government campaigns ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

and emerging digital platforms ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

British Heart Foundation targets Fabrice Muamba rematch with ads

By John Reynolds, 27 March 12, 08:30

The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

press and digital to showcase the sponsorship opportunities available at the 500-acre Olympic Park. A ...

Royal British Legion to revamp communications programme

By Matthew Chapman, 02 March 12, 12:45

-monthly print magazine and developing more digital content to raise awareness of its lesser-known work ... . Additional content will also be produced in digital form and will be featured in a range of media aimed at a ...

Dancing celebrities promote Fairtrade Fortnight with digital campaign

By John Reynolds, 27 February 12, 09:15

The Fairtrade Foundation is shifting to a digital focus to promote this year's Fairtrade Fortnight ... connected through online tools and communications." The digital strategy is targeted at a wider ... to encourage the sharing of the campaign across digital channels. The 12 celebrities appearing ...