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EDF adds brand character to Olympics reward-scheme push
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Brand Health Check: Vertu
and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...
Unilever tops 2012 Marketing Society Awards nominations
/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...
Social media: how your research can get the most out of the world's biggest focus group
may be used by the digital department, the customer service section or marketing, so businesses need a ...
ISBA Conference: President spotlights online behavioural ads debate
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
GiffGaff hires former Procter & Gamble marketer Jenkins
Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer
O2 plans radical revamp of 'confusing' brand website
unable to harness the digital opportunity end-to-end and engage with its audience. It admits the site ... that will help it define the digital experience curve rather than follow it . The mobile operator views ...
Weighing up Twitter's branded adventure
on the branding opportunities it offers. Adam Graham, chief executive of digital-focused agency Weapon 7 ... on is generating engaging content. Focus on the main challenge Tom Bazeley, managing partner of digital ... , it will no doubt come up with more ways to develop functionality. As with every digital development, however ...
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