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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

. LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

, to drive the brand's digital engagement. ... , to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

The company is overhauling its marketing strategy for the summer 2013 period to make its booking process simpler, through a series of digital and direct initiatives. As part of the overhaul, Thomas Cook is revamping its 2013 brochures, which will now include half a million DVDs within their packaging ...