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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

There was a time, pre-digital and the modern web, when media planning and buying was ... that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ... are they developing their products? We asked Julian Ireland, head of strategy and digital planning at media agency the ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 ... the digital marketer of the year trophy. Evans has championed the use of social gaming, enabling Xbox to tap ... 360. The Agency of the Year Award went to TBG Digital, one of the industry s most recognised ... The Revolution Award for Innovation Heineken Star Player by AKQA Digital Marketer of the Year Paul ...

Embracing social business design

18 April 12, 12:00

in the digital era. ... digital native. They attract and amuse and reward their 'friends'; they enlist their advice, listen and learn; they respond, where necessary, in real time. They make it all look easy. Digital master class There are no shortcuts to digital enlightenment, though some routes are better than others. Last September, we took a ...