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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ... company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ... apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

By Mark Banham, 08 July 10, 12:45

BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want ... minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ... of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ... , Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

Facebook overhauls privacy settings... again

By Ben Bold, 27 May 10, 09:50

your personal information with our advertisers." Read all the details on Brand Republic's digital ...

Digital Work: From brief to browser

13 May 10, 12:00

A collection of digital case studies. ... this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... : Altogether Digital Background : In the face of increased competition from rivals, Sony wanted to build ...

Profile: Anna Rafferty, managing director, Penguin Digital

By Andrew McCormick, 13 May 10, 12:00

Penguin Digital's Anna Rafferty has brought the book publisher into the internet age by embracing ... When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin ... the hottest prize in digital - best in show at SXSW? The answer was yes. But Anna Rafferty, managing director of Penguin Digital, wasn't there to accept the plaudits. In selfless fashion she had sent a team ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

into your brain, enhanced by sensations delivered via a digital patch on the skin. "I can't see why ... -based technology has already been deployed in digital signage to a limited extent. Orange showcased an interactive ... to cinema, they added a digital clock above it. Watch-TVs Sieko's 1981 model had a 1.25-inch screen ...