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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

circulations are (with some exceptions) showing decline but digital readership is growing. So the newsbrands ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... with our magazines in print and online, to complement digital analytics. The results of a Glamour ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

By Jeremy King, 25 May 12, 11:08

, managing director at The Mail on Sunday; David Wilding, planning director at PHD; Tom Dunn, digital ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Missing People asks viewers to pick up the phone

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:00

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...