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Direct choice: Mondrian Hotel

By Barry Woodcraft, Creative director, direct marketing, Beechwood, 29 June 05, 11:45

A wonderful thing happened to me a few months ago. An invitation to 'hang out' in Los Angeles arrived, along with the means to do it - a coat hanger that sums up perfectly everything that makes the Mo...

Directwatch: Amex Platinum Card - 'Broccoli'

By Keith Nichol Creative director, Flourish Direct Marketing, 31 March 05, 11:50

direction is clear and suitably classy. Not only does it reflect the tone that one would expect from a ...

Direct marketing: Direct marketing leagues

28 March 07, 12:00

Mailings are under pressure, but opportunities in digital and data are buoying the direct industry ... If the past year in direct marketing were to be summed up by the headlines it has attracted ... to advise clients on where to spend their marketing budget,' he says. As direct agencies attempt ... Labour Party is one of the biggest spenders on direct marketing, because it's effective and will help ...

Digital choice: Lynx MySpace Towel Boy

By James Timberlake, Head of digital and direct marketing, Billington Cartmell, 25 April 07, 12:00

for engaging its target market - and its 'Towel Boy' venture on MySpace continues the gag with flair. ... the boxes: it targets its audience, integrates the brand content with the marketing activity, and with more ... -class in the way of the Towel'. It is also a master-class in the way of digital marketing. Website: AKQA. ...

Direct marketing: Brand delivery

01 September 05, 12:00

Direct marketing is often thought of more as a simple promotional device than as a brand building ... . Direct marketing agencies, which traditionally might have printed reams of promotional copy, slung ... 's values. Direct marketing has actually long been producing 'creative' brand work - it's just ... brand-building tool. Internet bank First Direct has based its marketing strategy on a realisation ...

Top direct marketing agencies

29 March 06, 12:00

Marketing's exclusive league table of the top direct marketing agencies is based on data supplied ... Direct marketing, it is often said, is in the ascendancy, as marketers seek both accountability ... in this year s direct marketing agency league table. Both gross profit and turnover are up almost across ... that the Direct Marketing Association recently launched a campaign fronted by former Watchdog presenter Alice Beer ...

Top Direct Marketing Agencies

29 March 06, 05:50

Marketing's exclusive league table of the top direct marketing agencies is based on data supplied

Direct marketing Top 75

31 March 05, 11:59

The direct industry finally appears to be emerging from the fallout of the recession, writes Robert ... from the Direct Marketing Association, carried out by The Future Foundation. It showed that 70 ... negative halo around direct marketing in general. But consumers can differentiate between trash ... have begun to appreciate that direct marketing is an attitude, rather than a technique, which can ...

DIRECT MARKETING: PIZZA HUT

By STEPHEN ROBERTSON, marketing director o, 19 November 98, 12:00

Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery ... Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery Campaign: Friends/Singles mailing to existing customers Agency: Barraclough Hall Woolston Gray Timescale: September ... Pizza Hut Delivery outlet for direct ordering. The Result Pizza Hut describes redemption ...