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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its ... and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...