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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

like a no brainer." The ad was directed by Marcus Dickinson and the copywriters working ...

Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... market, the titles are now operating across a range of different media platforms - online, mobile, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every ... , but also a host of questions for forward-thinking marketers. Some marketers have already privately ... , but more logical when asked a direct question. Growing pains While scoffing at the $1bn valuation ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...