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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

Antidotes for anxious times

By Jonathan Sands, Elmwood, 09 November 11, 12:00

, sunglasses and pizza. Coke then filmed people's happy reactions and turned them into hugely popular virals ...

Earlier this year, Domino's Pizza incorporated behavioural economics (BE) into its marketing strategy to help it decide what kinds of incentives to offer customers. The chain is the latest of several UK brands, including Lloyds TSB, Hyundai and Transport for London, to use BE. The technique ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

Virgin Holidays, Mitchells Butlers, Pizza Hut RMG Connect Founded 1991. Chairman Toby Hoare ...

Unite hunts roster agencies

By Ed Kemp, 09 July 08, 01:00

, including Domino's Pizza, Play.com, Endsleigh Insurance and STA Travel. ...

Advertisers prepare for battle as Google scraps search rules

By Gareth Jones, 15 April 08, 08:45

to build its brand online; other advertisers, including Diageo, Mercedes-Benz, O2 and Domino s, also plan ... , Domino s director of sales and marketing. Changes to Google s policy mean that consumers using ... of promoting brands. Domino s: I can t imagine that there will be many adver-tisers in the UK that won ...