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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, Domino's iPad app Best use of online advertising Adam Eve, the launch of Pottermore ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

than 170 organisations. McDonald's, Pizza Hut and KFC agreed to put calorie counts on menus ...

Marketing Society Awards for Excellence 2011: Cause-related marketing

07 June 11, 10:00

. The campaign rewarded people who spent 5 with Oxfam with a 5 PizzaExpress voucher. The pizza restaurant chain donated a proportion of sales from its Christmas menu and of its Padana pizza over the festive ...

Behavioural economics: When push comes to nudge

By Andrew McCormick, 19 May 11, 12:01

with integrated marketing strategies based on BE. Domino's Pizza has become the latest brand to integrate ... helped us focus our minds,' says Simon Wallis, sales and marketing director at Domino's. 'Not only ...

The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

to play, fearing the cost of doing so. While Pizza Hut, KFC and McDonald s have pledged to display calories on menu boards , Pizza Express has opted out saying it is not consumer-friendly and clutters its menus . This is pathetic and poor. The pizza restaurant industry certainly has a lot to lose ...

Fast food chains split on calories

By John Reynolds, 15 March 11, 06:00

to the government's health initiative. However, Harvester, KFC, Pizza Hut, and McDonald's are backing the DoH ...

Department of Health calorie-count plan spurned by brands

By John Reynolds, 08 March 11, 08:30

Restaurant and fast-food chains Subway and Pizza-Express have rejected a government initiative ... !-owned KFC and Pizza Hut are among brands to have committed to the scheme. McDonald's and Burger King ... on menus, with Pizza Hut, Burger King, KFC and Pret A Manger volunteering to take part. July 2010 ... 's, Burger King and KFC join government; Subway and Pizza Express reject plans. ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Tesco Mobile becomes latest to back National Family Week

By Alex Brownsell, 28 April 10, 10:45

partnerships with a series of sponsors including Tesco, Pizza Hut and Vue Cinemas. ... the UK. Pizza Hut, Vue Cinemas, MSC Cruises and Outwell have each returned as sponsors ... , Pizza Hut will promote the Family Week BIG Night In by advertising 25% off all delivery orders. Tesco ...