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Brand Health Check: Goodfella's

By Jeremy Lee, 21 April 10, 12:00

LONDON - The frozen-pizza brand is losing sales, despite steady growth across the sector. ... food in general, and frozen pizza in particular. However, Goodfella's has failed to capitalise ... in 2009. In contrast, the frozen pizza category as a whole was up more than 5% over the same period ... . Will this be enough to encourage consumers to choose a Goodfella's pizza over all of the other branded and unbranded ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

Virgin Holidays, Mitchells Butlers, Pizza Hut RMG Connect Founded 1991. Chairman Toby Hoare ...

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

By Alan Mitchell, 10 March 10, 12:00

the progress of their order, for example. When Domino's Pizza launched its online pizza-tracking service ...

Beyond digital

By Kunal Dutta, 01 March 10, 12:00

," says Robin Auld, the outgoing marketing director of Domino's Pizza. Little wonder that brands ... to an integrated shop that purports to offer everything. "I'd be afraid of complacency," says Domino's Auld. "All ...

Pizza Hut rolls out festive delivery box designs

02 December 09, 12:00

Pizza Hut is rolling out festive pizza delivery box designs to promote its seasonal 'value' deals

Pizza chain in 'healthy' wine

17 November 09, 12:00

PizzaExpress is to launch a low-calorie wine to match its Leggera range of 'healthy' pizzas. ... the announcement that the Leggera pizza has become a permanent feature on the PizzaExpress menu. The Leggera now accounts for 10% of the restaurant chain's total pizza sales, making it the second-biggest seller behind its Margherita pizza. According to PizzaExpress, a glass of Leggera wine and a Leggera pizza contain ...

Brand in the news - OXO

By Guy Douglass, Managing director, flb, 11 August 09, 12:00

adults. However, BGT's main sponsor, Domino's Pizza, isn't even British. I would say that, were they to swap places, the two sponsors would have a closer match for their brands. Domino's international look ...

The week in marketing

21 July 09, 12:00

in bitter brand Boddingtons TV campaigns in the 90s. - M&S in £5 pizza deal Marks & Spencer has launched a £5 pizza meal deal as it fights back against rival supermarkets undercutting its original £10 meal deal. Customers will be able to choose from a selection of M&S' wood-fired pizzas, a salad and garlic ...