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Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Sainsbury's former 'Good food costs less' strapline. ... fresh , with 'Eat Fresh, Pay Less' and 'Great British Pricecrunch' currently in use. A Sainsbury ... registered two variations of the trademark Morrisons. Making good food cost less and a second referring ... less among the options. I believe the discussions are ongoing, but I m interested that they ve only ...

Less corporate by design

By Scott Billings, 26 February 08, 06:30

their pack designs is paying dividends. ... , managing director of branding and design agency Holmes Marchant, agrees. SMEs have less to spend ... pays dividends for many brands. SME brands have a voice, an openness and an honesty, says Davies ... at the AAR, is less optimistic. In many cases, there is not much content, just a chatty voice. Someone led ...

Fresh packaging

By Pamela Buxton,, 05 February 04, 12:00

the experience of food too much to forgo the sensuality of eating. Instead, technology is being harnessed ... less packaging, which has repercussions for firms such as ours," he says. "There will be more re ... Challenge meets consumer demands for freshness and a reduction in packaging waste. Consumers buy fruit ...

Telecoms: Less chill-out music, more ideas

07 November 07, 12:00

Orange's change of management underlines the mobile phone operator's need to find fresh marketing ... ones; Favourite Places, which offers free minutes to pre-pay customers, 'who often feel like second ... rental to people who rarely upgrade their phone. Cowdry says paying attention to service is crucial ... - it is no surprise that Orange hired a former Virgin Mobile chief - when what is needed is a fresh perspective ...

Unilever outlines 'more magic, less logic' fresh marketing philosophy

By Loulla-Mae Eleftheriou-Smith, 25 October 11, 08:30

the implementation of a fresh 'More magic, less logic' company philosophy.

Morrisons adopts celeb-free activity

By Joe Thomas, 13 July 10, 12:01

-man". The strategy also marks a change to the brand s strapline, "Fresh choice for you". It will now use "Eat fresh. Pay less" to promote its freshness message, while appealing to consumers' wallets. The 40-second ... , which focuses on fresh food. The campaign moves away from its celebrity-led approach it adopted ...

EMI and Sony BMG to launch 'all you can eat' iTunes package

By Gareth Jones, 01 April 08, 08:40

LONDON - UK record labels are planning to boost revenue by offering an 'all you can eat' mobile ... business model would give consumers free, unlimited access to the iTunes Store in return for paying a ... tend to spend less online than they would in-store. Universal Music has already signed up to Nokia ... available via the service. Nokia is believed to pay 40 a handset to music industry partners, while Apple ...

Just-Eat raises $48m in funding

By Sarah Shearman, 16 March 11, 10:43

Just-Eat, the UK-based online takeaway service, has raised $48m (£29.9m) in fresh funding ... The Just-Eat website lists local takeaway services, which can be booked directly through its site ... ,400 outlets have registered for the service, which earns Just-Eat a commission of around 10% of every order made through its website. As well as expanding globally, Just-Eat is planning to use the raised ...

Sector Insight: Slimming products - Healthy eating dents sales

By Jane Bainbridge, 29 November 06, 12:00

the focus - not least from the medical profession - is on less drastic methods and a more balanced, healthier-eating strategy. As a consequence, the slimming market has not grown as might have been expected ... slimming products than men, older women buy less than those in other age groups, so the ageing population ...

Axa wants to pay less for FA Cup if Man Utd stay out

By IAN DARBY, 28 October 99, 12:00

Axa this week said it would seek to renegotiate the pounds 25m fee it paid to become FA Cup sponsor if Manchester United failed to put up a team by this Saturday s deadline.