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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

are on the mobile. So less about space and more about engaging content. We really believe if we can help brands ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Brand barometer: TNT viral campaign reviewed

26 April 12, 09:00

a lot of sharing triggers into a video less than two minutes long. As well as being surprising ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

, launched at fMC. It enables advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 April 12, 12:00

. If the former gets out of kilter with the readership, the latter becomes less effective, and clients vote ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...