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Everything Everywhere and Stagecoach trial mobile contactless fares
to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
ones and access mentors to make them employable in the digital world. This less-public side ...
Microsoft prepares MSN UK 'Best of now' campaign
for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.
Dove seeks 'brand love' with strategic shift to Facebook
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
Government focuses on growth in new cross-Whitehall marketing strategy
are now a smaller, more agile operation that spends less money.' ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
is less about the device and more about "connectivity". She said: "When you think about connectivity ... . "This is an inflection point in consumer behaviour, where they are more comfortable and less resistant ...
Nike marketing boss attacks 'institutionally analogue' businesses
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... pressure points, we don't really compete too much with them. It's clear that people don't want to pay so ...
Half of UK internet users say online ads worth it for free content
and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a
Trinity Leeds kicks off online hype ahead of 2013 opening
The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ...
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