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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

are now a smaller, more agile operation that spends less money.' ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

in which consumers 'eat' at this table of information and created five consumer segments based ... their own 'eating plans' (see box, page 32). You are what you 'eat' 'Fast foodies', it says, consume ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

as part of a new "fresh thinking new possibilities" brand strategy. O2 wants to create an "open, bold ...

We'll Call You - EDF Energy

20 March 12, 12:00

EDF: Hello, how can I help you? Mktg: Hello. I have concerns about the running of you business. My mum is an elderly pensioner, who uses EDF. I have been reading all these reports about EDF being hit with a multimillion-pound fine it must pay to customers. Will my mum see any of this money? EDF ...