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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

are now a smaller, more agile operation that spends less money.' ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... pressure points, we don't really compete too much with them. It's clear that people don't want to pay so ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. We're talking less about what advertising does to people, and more about what advertising can do ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

's services with the aim of making it stand out. The fresh identity helped to increase turnover, from 5.5m ... fresh generation of gin drinkers, while respecting our strong heritage.' ALL ABOUT TEA Wholesale ...

Embracing social business design

18 April 12, 12:00

quality and quantity increases, most organisations need fresh structures to keep pace. Many ... ourselves talking about the changing business landscape, the failures of recent years and the need for fresh ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of these departments, although observers suggest in-house creative units are less likely to be geared to long ... target. This means a fresh creative approach: the happy patient has an educational role ...

Advertising Agency of the Year : VCCP

By Alex Brownsell, 13 December 11, 09:00

the retailer's fresh 'Live well for less' marketing strategy) displayed an admirable commitment to innovation ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

's fresh approach. The work encouraged staff to share their stories and experiences, under the title 'Join ... clarity. Introduced late last year, the brand proposition 'quality, fresh ground coffee, carefully ...