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Government focuses on growth in new cross-Whitehall marketing strategy

are now a smaller, more agile operation that spends less money.' ...

Non-sponsor brands ramp up pre-Olympics sports marketing

. The ads use the strapline, "Train hard. Eat fresh". Later this month, FedEx plans to run a heavyweight ...

King of Shaves takes on Gillette with online subscription offer

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...

Unilever tops 2012 Marketing Society Awards nominations

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Thomson rolls out national campaign for Dreamliner launch

% less fuel than current carriers and will reduce noise by up to 60%. The Dreamliner made its first ...

Brand barometer: TNT viral campaign reviewed

a lot of sharing triggers into a video less than two minutes long. As well as being surprising ...

Unilever to mark sustainability efforts through corporate campaign

sustainable behaviour such as using less water when washing clothes while promoting the sustainability ... to its marketing through the implementation of a fresh marketing philosophy, described in the phrase, "More magic, less logic" . Yesterday (24 April) marked a year since Unilever launched its ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Skype bids to show off 'richer experience'

actually feel less connected." She said that although Skype had a positive "brand perception", many ...

Brand Barometer: Social media performance of Change4life

December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...

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