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Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

became international marketing officer at the company last September. His move comes less than a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

have also been reformulated to contain less sugar and fat. It is unclear what level of marketing ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

. The cost of digital marketing is far less than for traditional media, and a higher proportion of budgets ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

- nothing less will do. Mhairi McEwan is the co-founder and chief executive of Brand Learning and co ...

Currys owner enters movie-rental market

By Sarah Shearman, 22 February 12, 11:33

Movies is likely to be more akin to pay-per-view services offered by HMV, YouTube and BlinkBox, rather ...

Mars UK to enforce 'calorie cap' across chocolate lines

By Gemma Charles, 14 February 12, 08:30

range down to 250 calories or less.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research ... that it claims provides fresh evidence of the physical ben-efits of wearing the shoes. It has launched a PR ... featuring its UK ambassador, Kelly Brook, will follow later this year. The fresh positioning, handled ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

to drive that impulse eat,' she explains. 'When people are thinking about food and are hungry, a poster ... is also sponsored by Subway, but due to more liberal product placement laws, contestants eat Subway ...

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

Q: I have been offered a promotion to marketing director that involves moving with my family to Indonesia. Will I regret such a move? A: As marketers, we are used to doing more with less. Unless you run marketing for a hedge fund or work for the European Commission, the chances are that someone has ...