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Sainsbury's chief praises marketing as annual revenue hits £22.3bn

, including the 'Live Well for Less' brand positioning and Brand Match price promise. Justin King, chief ... and inspiring them to 'Live Well For Less'. "Delivering quality and value is a compelling offer, in tune ... claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

passionate farmers, finest varieties, delivered fresh etc and the Florette website is full of this stuff ... abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...

Brand barometer: TNT viral campaign reviewed

26 April 12, 09:00

a lot of sharing triggers into a video less than two minutes long. As well as being surprising ...

Sector Insight: Cereal, energy and snack bars

By Jane Bainbridge, 18 April 12, 12:00

Five Key Trends Breakfast. Manufacturers have successfully expanded into breakfast-eating ... eat bars to replace a missed meal. NPD. With companies like Kellogg s and Kraft supporting NPD ... to the UK in 2007 becoming UK marketing director the following year. Praveen Vijh, co-founder, Eat ...