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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. He took so long photographing each course, I wondered whether he planned to actually eat anything, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which ... -connected TVs. Sky said the new service would "complement" its existing pay-TV service, which it built around ... films. Sky described it as "additional choice" for consumers who do not currently subscribe to a pay ...

Walkers hands Gary Lineker fresh three-year deal

By Nick Batten, 20 January 12, 01:25

with him for many, many years. We also look to work with other celebrities to keep the campaigns fresh over ...

Sainsbury's attributes record Christmas to Live Well for Less push

By Matthew Chapman, 11 January 12, 09:18

Sainsbury's is attributing its record-breaking Christmas performance to its new 'Live Well for Less ... them 'Live Well for Less', taking advantage of our great value offer during October and November ... New Today' positioning with the 'Live Well for Less' strategy in September, in an effort to reflect ... if they cost less at these rivals. Sainsbury's says 'Brand Match' has proved a "big hit" and has ...

Thorntons issues fresh profit warning

By John Reynolds, 21 December 11, 09:50

Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning

Sainsbury's 'Live Well for Less' boosts sales

By Matthew Chapman, 09 November 11, 10:20

its 'Live Well for Less' pledge with boosting its performance. ... Chief executive Justin King said the 1.9% sales increase to 12.8bn, excluding fuel, was the result of customers recognising the supermarket's pledge to help consumers "live well for less ... and to 'Live Well For Less'. "This is reflected in customer visits, with transactions up almost one million ...

Apple eyes fresh marketing team for App Store relaunch

By Nicola Clark, 08 November 11, 08:30

The company is looking to appoint a digital marketing director for the EMEA region, and seeking candidates for several more-junior positions, including a new role of head of partnership marketing. Apple is understood to be evaluating the introduction of fresh editorial products, as well as additional paid ...

Editor's Comment: Fresh blood for post-Jobs Apple

By Noelle McElhatton, 08 November 11, 08:00

of digital position (page 1). In the post-Jobs era, fresh blood will help Apple, one of The Marketing Society ...

Amazon net sales soar but marketing and Kindle spend eat into profits

By Sarah Shearman, 26 October 11, 10:01

Amazon has grown net sales by 43% to $10.9bn (£6.8bn) for the third quarter of 2011, but profits plunged after it increased marketing and technology expenses linked to its investment in its Kindle e-r...