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Revolution: Special Report - Real-time bidding - A new dawn for display?

the location of a person and pull in local ads suited to them,' he adds. The context of the ad is also less ... 's getting to a point where there's saturation. The ROI does not pay off any more. For digital to continue ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

pay-per-click and a whole new world of auction-based needs in terms of tools and talent - brand ... can be based on many different variables, the key being that brands can pay based on the value to them ...

Brand Health Check: Aquascutum

. Accessories have become the core profit-generator of many luxury bands. Investment in fresh shop locations ... you. Remedy - Identify a fresh target customer base, pursue it relentlessly, and win it over ...

We'll Call You: Land Rover

contact details, but does not pay a deposit.) Mktg Is it likely that this car will be rolled out as a ...

Helen Edwards: Grand incentive to alter pack mentality

-status as a brick phone; less could become more - with a very nice ego boost for the marketer who gets ...

King of Shaves takes on Gillette with online subscription offer

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...

Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:

rules have to apply to Olympic athletes. However, they may be less experienced than other celebrity ...

M&S creates two senior marketing roles to boost fashion

, incumbent brand director for general merchandise Alison Jones stepped down after less than a year ...

Sector Insight: Childrenswear

to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...

Adwatch (May 2) Top 20 recall: Audi

and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...

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