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Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

eating. Sandie Wilkie, chairman of the Milk Marketing Forum, said: "As the campaign funding looks set ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... pressure points, we don't really compete too much with them. It's clear that people don't want to pay so ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

of the 'Shareholder Spring' revolt against excessive pay at underperforming companies. ... concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

-status as a brick phone; less could become more - with a very nice ego boost for the marketer who gets ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

appeared on Twitter about the latest Mars ad, created by Abbott Mead Vickers BBDO, featuring a Mars-bar-eating ... that if you eat their choc bar you become a top athlete? #mars chris place @place77 7:01 PM - 15 Apr ...